Reflections and tips by Casey Corr, marketing communications leader who builds pride and profile for small and large organizations.
Saturday, April 2, 2011
Settling the debate over Arianna Huffington. Just click it.
A hot issue for freelance writers who wish to market their talent. Arianna Huffington, who founded Huffington Post and now directs AOL's editorial programs, defends her no-pay policy at HuffPo as providing a platform for exposure for writers, and she certainly is proof that exposure establishes a valuable brand. The Newspaper Guild has called for a boycott by its 26,000 members. My solution: Ariana owns the ad revenue for eyeballs and writers get $1 for each clicked "like" button. Okay, 50 cents. Deal?
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