Messaging: What's the most effective path to your point -- and you do have one, right?

Hot Button Studio

In a world where people get bombarded with messages, what's the most effective way to convey your message?

Sometimes, you want to roll it in slowly or subtly. But often, respect the fact that people are busy. Respect the audience. Have a point and get to it quickly. Though my personal origins began as a writer, over time I learned that info graphics are incredibly powerful, perhaps surprisingly even in video.

Here's a nice piece by Beth Kanter on graphics. I love the image of Legos (shown at top) sorted to make a point, a graphic credit to Hot Button Studio.

Here's a link to one of my favorite videos using graphics to tell the story of the astonishing growth of social media, done by Socialnomics.

...And of course, something so dramatic and discussed couldn't get by without a parody. And this parody is pretty funny.